diego's weblog

I generally have a bad reaction to fads but perhaps as strong a reaction to things that can be easily turned into them, or misappropriated as such.

"Web 2.0," which Tim O'Reilly & Co. coined back in 2004 (which now feels like a century ago), and that Tim discussed at length in this 2005 Post-FOO Camp article, fits the category. Especially in that now I keep seeing references to "Web 2.1", "Web 3.0", "Web 4.0," and so forth, as if we're dealing with software releases and somehow just incrementing an integer by 1 will turn the wheels of innovation and presto, new world order for everyone...